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How Incorporating ESG Principles Became the Key to Driving Sustainable Tech Innovation


04 Apr 2023
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Sustainability has evolved from an Industry vernacular to a pivotal factor for businesses seeking to generate long-term value for society and shareholders alike. As such, companies are continually seeking innovative approaches to integrate sustainability principles into their operations and products. One such method that has garnered immense interest in recent years is ESG (Environmental, Social, and Governance), a criterion that investors and other stakeholders use to evaluate a company's sustainability performance. ESG has transformed into a pivotal consideration for businesses in various sectors, including the tech industry, where organizations are driving innovative solutions for a more sustainable future. In this article, we will delve into how ESG has emerged as a key catalyst for sustainable tech innovation and how businesses are leveraging this framework to develop environmentally conscious, socially responsible, and well-managed products and services.


To commence, it is important to recognize that the tech industry is naturally inclined towards innovation and continually adapting to follow trends, consumer behavior, and create distinctive value propositions that set businesses apart from their respective peers. Nonetheless, amidst these constant adjustments, various phenomena and conditions arise, such as companies with questionable sustainability practices or questionable backgrounds in quotes, due to a lack of visible and measurable social actions that benefit the organization, its stakeholders, and the local community. In general, the global technology industry is estimated to be worth approximately $5.2 trillion. When it comes to the distribution of this value, Europe holds a 22% share, Asia holds 32%, Latin America holds 6%, North America holds 35%, and Africa accounts for only 5%. These figures reveal the significant economic impact of the technology industry worldwide and highlight the need for responsible and sustainable practices within the sector to ensure long-term success and positive outcomes for both the industry and society as a whole. Moreover, economic wise, the US is one of the leading economies in the world, and its technology industry plays a significant role in its success. In fact, the tech industry accounts for 35% of the total global market, and in the US, it is the second-largest driver of the economy, contributing 10.5% to the country's GDP after healthcare. 


The importance of achieving sustainability cannot be overstated in light of the valuation and size of the economic cycle. To do so, significant emphasis must be placed on implementing ESG standards. Sustainable technology innovation involves the process of developing new technologies that tackle societal and environmental challenges in a manner that minimizes adverse effects and maximizes benefits. By incorporating ESG principles into their innovation processes, companies can create products and services that positively impact society and the environment while generating financial returns. ESG garnered widespread attention subsequent to the publication of the report "Who Cares Wins" in 2004, which was a collaborative effort between financial institutions and the United Nations. Moreover regarding the trend of reporting ESG performance, It has been reported that the proportion of S&P 500 companies disclosing their sustainability performance surged from a meager 20% in 2011 to an impressive 90% in 2019. Similarly, findings from a survey conducted by the Global Reporting Initiative indicated that the percentage of companies globally that disclosed their sustainability performance escalated from a mere 27% in 2010 to 73% in 2019.


From an investor's perspective, it is evident that they are unlikely to invest in companies, businesses, or organizations that demonstrate inadequate or unclear ESG policies. This approach to investment is commonly referred to as socially responsible investing. As a result, investors may refrain from investing in companies that engage in activities that do not align with ESG principles. Alternatively, if investors have already invested in such companies, they may question them regarding negative ESG issues that arise, which may lead to conflict between the investor, stakeholder and the company. The importance of incorporating ESG principles into tech innovation is highlighted by the case of Volkswagen. The modern automaker was caught in the "Dieselgate" scandal in 2015, where it was discovered that the company had installed software in its diesel cars that allowed them to manipulate emissions tests. Despite having recorded an equity of €88.3 (90.2) billion by the conclusion of the fiscal year 2015, the company failed to uphold ESG principles, thereby putting public health and safety at risk. Volkswagen's case illustrates the significance of ESG in integrating. As a result of negligence in managing the impact of the ESG issue, Volkswagen suffered as high as USD 30 billion in losses. Following the "Dieselgate" scandal, Volkswagen implemented several significant measures, such as settling lawsuits and paying fines, committing to electric vehicle investments, and enhancing its ESG management practices, which included creating compensation funds for environmental projects and increasing transparency and accountability. The scandal involving Volkswagen's diesel emissions cheating serves as a powerful reminder of the significance of adhering to ESG principles and standards, and the criticality of maintaining transparency, accountability, and ethical business practices. The event highlights the potential consequences that can arise from non-compliance and irresponsible conduct, and underscores the importance of prioritizing sustainability and environmental stewardship in business operations.


The adoption of ESG principles has become a crucial driver for sustainable tech innovation. As a key player in the global economy, the tech industry must prioritize sustainable practices that align with ESG principles to ensure lasting success and positive outcomes for both the industry and society. Companies that fail to uphold ESG principles risk losing the support of investors and stakeholders, which could damage their reputation and financial standing. It's therefore essential for investors and stakeholders to urge companies to prioritize ESG principles and hold them accountable for their sustainability performance. Companies with strong ESG practices should be rewarded with investment and support, while those falling behind should be pushed to improve their performance. 


In conclusion, embracing ESG principles is not only a responsible choice, but also a strategic one that fosters innovation, creates value, and benefits society and the environment. By adopting a comprehensive approach to sustainability, companies can shape a better future for all.


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